Singapore is facing a rising greying population, with
baby boomers entering their golden years. (Tham, 2014) The term baby boomers
indicates people who are born between 1947 and 1964. (MCYS, Jan 2009) As the
country progresses toward a technologically advanced era, a group of these baby
boomers and those older than them are unintentionally left behind - they are
the group of independent living elderly who are not technologically connected.
Since a group of independent-living elderly are
deprived of Information and Communication Technology (ICT) support
due to their lack of awareness in technology, Infocomm Development Authority of Singapore (IDA) should
implement a series of TV commercial in different languages to educate the use
of Internet to allow these elderly to be plugged in.
Problem
Because of their lack of awareness in technology, this
group of independent living elderly are not connected to the cyber world. Being
connected for these elderly meant myriad access to information and knowledge of
their interest. Elderly can also make use of the Internet to communicate with
their friends or family members. Communication tools as simple as webcam is
good enough for these elderly to stay connected with their loved ones. However,
many are unable to do so as they simply do not understand the system and the
controls. Without ICT, it is obvious elderly are not able to enjoy these benefits.
As adapted from Straits Times, 2009, “They are elderly, poor, living alone,
divorced or widowed, or in poor health - and there are 30,000 of them in
Singapore. These are the numbers at risk of social isolation, said Minister for
Community Development, Youth and Sports Vivian Balakrishnan as he gave an
update on the day-to-day conditions of the elderly poor and what the Government
was doing to help them.”, these are elderly who are at risk of social
isolation. “Preliminary results from an MCYS-commissioned survey indicated that
those living alone and those with weak social networks outside of the household
are more likely to be at risk of social isolation.” (MCYS, March 2010). It is therefore common for these elderly to be
stuck at home and do nothing every day if they do not engage in any form of community
activities, hobbies or interaction with other people, and this could result in
social isolation of the elderly. To add on, these elderly might also be bothered
by their physical impediments such as difficulty in walking long distances and
thus leaving their homes to engage in a certain activity or hobby would be
tedious. If an elderly is placed in the above mentioned conditions, it is
likely that this elderly would be depressed and lonely as he/she is unable to
engage in something meaningful, and is unable to communicate and interact with
other people.
Solution
Currently, there are many efforts undertaken by the government to promote a healthy aging environment for the elderly, and Seniors Activity Centres is one of them. “The Seniors Activity Centres (SACs) are key communities agencies in providing social support and care for seniors in the community.” (MCYS, March 2010). However, there are shortcomings to these SACs as well. Even though these centres are set up in the vicinity where the elderly reside, elderly who are obstinate and refuse to socialise and make friends would not make a trip to these SACs as it would be pointless to them. Elderly who have difficulty walking due to their old age would also not frequent these SACs as it is a tedious process for them. Without going to these SACs, the elderly would still be isolated and walled up in their homes as they could not enjoy the activities and benefits SACs brought about. As such, it is important to address the issue from home. The implementation of TV commercials is a possible way to educate the elderly about the importance of staying connected and the value of having ICT in their homes. IDA could design a series of commercials that would be broadcasted during the morning and afternoon period when most of the elderly will be active throughout the day. The commercials would be in the three major dialects spoken by the elderly, Mandarin (not a dialect), Hokkien, Cantonese and Teochew, in order for them to understand the content. The commercials would be made to appeal visually with a lot of images and minimum characters as the targeted audience is a group of not well educated or illiterate elderly. The TV commercials is a primary step to educate the elderly and to encourage them to get in touch with ICT. It should also be used to complement the several existing policies implemented by the government to allow elderly to purchase computers at an affordable rate.
Currently, there are many efforts undertaken by the government to promote a healthy aging environment for the elderly, and Seniors Activity Centres is one of them. “The Seniors Activity Centres (SACs) are key communities agencies in providing social support and care for seniors in the community.” (MCYS, March 2010). However, there are shortcomings to these SACs as well. Even though these centres are set up in the vicinity where the elderly reside, elderly who are obstinate and refuse to socialise and make friends would not make a trip to these SACs as it would be pointless to them. Elderly who have difficulty walking due to their old age would also not frequent these SACs as it is a tedious process for them. Without going to these SACs, the elderly would still be isolated and walled up in their homes as they could not enjoy the activities and benefits SACs brought about. As such, it is important to address the issue from home. The implementation of TV commercials is a possible way to educate the elderly about the importance of staying connected and the value of having ICT in their homes. IDA could design a series of commercials that would be broadcasted during the morning and afternoon period when most of the elderly will be active throughout the day. The commercials would be in the three major dialects spoken by the elderly, Mandarin (not a dialect), Hokkien, Cantonese and Teochew, in order for them to understand the content. The commercials would be made to appeal visually with a lot of images and minimum characters as the targeted audience is a group of not well educated or illiterate elderly. The TV commercials is a primary step to educate the elderly and to encourage them to get in touch with ICT. It should also be used to complement the several existing policies implemented by the government to allow elderly to purchase computers at an affordable rate.
The digital divide in Singapore is real with a group
of elderly who are still not connected. The digital gap between elderly who are
aware of technology and are plugged in and those who are unaware is important.
Those who are plugged in are likely to live a more active and informative
lifestyle whereas those who are unplugged are at risk of social isolation. As
technology advances, Singapore is expected to progress along. This will put our
baby boomers and those older than them at a disadvantage for their lack of
knowledge with Information Technology (IT). It is thus essential to do
something to allow these group of elderly to update their status from “offline”
to “online” and to reduce the possibility of more elderly being socially
isolated.
References
MCYS, (2010, March
04), Neighborliness is best defence against social isolation,
Retrieved October 20, 2014
from http://app.msf.gov.sg/Portals/0/Summary/pressroom/Neighbourliness%20is%20Best%20Defence%20Against%20Social%20Isolation.pdf
SG
Press Centre, (2009 January 09), Singapore's Baby Boomers Wish To Age
Meaningfully And Stay Active In Their Golden Years, Retrieved Date, October 6,
2014
The
Straits Times, (2014 March 13), Bridging the digital divide,
Retrieved October 4, 2014 from http://www.straitstimes.com/the-big-story/case-you-missed-it/story/bridging-the-digital-divide-20140317
The Straits Times,
(2009, October 29), Retrieved October 20, 2014
from http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20091021-2.1.10.aspx