Singapore is facing a rising greying population, with
baby boomers entering their golden years (Tham, 2014). The term baby boomers
indicates people who were born between 1947 and 1964 (Ministry of Social and Family Development, 2009). As the
country progresses toward a technologically advanced era, a group of these baby
boomers and those older than them are unintentionally left behind as they are
not technologically connected, which puts them at risk of social isolation.
Since a group of independent-living elderly faces
social isolation as they are deprived of Information and Communication
Technology (ICT) support due to their lack of knowledge and access to
technology, Infocomm Development Authority of Singapore (IDA) should implement
a series of TV commercials in different languages to educate and promote the
use of Internet so as to encourage the elderly to be plugged in and to take the
first step out by having Internet installed on their computers or to purchase a
home computer together with Internet connectivity.
Because of their lack of awareness in technology, this
group of independent living elderly are not connected to the cyber world. When
the elderly are connected, they are able to access a wide variety of information
and knowledge pertaining to their interest or pick up something new through the
mass information that were placed online. This in turn allows the elderly to be
active and be intellectually healthy as they learn and enrich themselves with
new knowledge every day through the Internet. In addition, the Internet
provides the elderly communication means with their friends or family members
as well. Communication tools like webcam or Skype can allow the elderly to stay
connected with their loved ones as they are able to engage in real time video
conferencing over the Internet. Webcam and Skype are not just communication
platforms to the elderly but it suffice as a medium to help ease emotional isolation
of the elderly. The elderly can be aware and kept updated with the life of
their children and this helps to put them at ease. The ability to engage in
real time video conferencing also eases the social isolation of the elderly as
they would be able to interact and communicate with people at a click of their
fingers. All in all, the elderly will thus be able to live a more enriching and
fulfilling lifestyle with the help of ICT support. Therefore, it is obvious
that without ICT, the elderly will not be able to enjoy the benefits and are
highly at risk of social isolation.
In 2009, there was a whopping 30,000 elderly who are
at risk of social isolation. These elderly are poor, living alone, divorced or
widowed, or in poor health (The Straits Times, 2009). It could be likely that
this figure would have gone up in the year 2014. Preliminary results from an
MCYS-commissioned survey has also indicated that those living alone and those
with weak social networks outside of the household were more likely to be at
risk of social isolation (Ministry of Social and Family Development, 2010). If
the elderly do not engage in any form of community activities and interactions
with other people, it is probable for these elderly to be isolated as they
would be cooped up at home every day doing nothing. To add on, these elderly
might be bothered by their physical impediments such as difficulties in walking
long distances and thus leaving their homes to engage in a certain activity or
hobby would be tedious for them. The mundane and monotonous lifestyles the
elderly get by with daily is unhealthy and detrimental to their emotional
well-being, and thus ICT should be the solution to help the elderly get out of
this vicious cycle of isolation.
Currently, there are many efforts undertaken by the government to promote a
healthy aging environment for the elderly, and Seniors Activity Centres is one
of them. These Seniors Activity Centres (SACs) are key communities agencies
which provide social support and care for seniors in that community, MCYS
reported (Ministry of Social and Family Development, 2010). However, there are
shortcomings to these SACs. Even though these centres are located in the vicinity
where the elderly reside, elderly who are obstinate and refuse to socialise and
make friends would not make a trip to these SACs as it would seem pointless to
them. Elderly who have difficulties walking due to their old age would also not
frequent these SACs as it would be a tedious process for them. Without going to
these SACs, the elderly would still be isolated and walled up within their
homes as they would not be able to enjoy the activities and benefits SACs
brought about. As such, the proposed solution has to be implemented within the
households of the elderly so that it could raise awareness while educating them
about the benefits of ICT. This is in hope that the elderly would be encourage
to start having Internet installed on their computers or to even purchase a
computer together with Internet connectivity.
Infocomm Development Authority of Singapore (IDA) should
implement a series of TV commercials to raise awareness about ICT for a start. The
commercial would be crafted and designed to be visually appealing with simple
words, catchy slogans and taglines coupled with flashy images. In order for
them to understand the content, the commercials would be made in the three major
spoken dialects by the elderly, Mandarin (not a dialect), Hokkien, Cantonese and
Teochew. Also, in order to boost viewership by the elderly population, the
commercials would be broadcasted during the morning and afternoon period when
most of the elderly will be active throughout the day. The commercials is a
primary step to educate the elderly by helping to raise awareness of the
importance of ICT through its commercial message. This is in hope that they
would be encouraged to get in touch with ICT. It is however not adequate if the
efforts are stopped here. Campaigns and community events need to be followed up
to boost the actual commitment of the elderly to stay connected. Infocomm service
providers such as Singtel or Starhub can partner with community centres to
organise events to promote about ICT and to offer Internet service packages at
a friendly rate to the elderly who attend these events. The solutions to
getting these elderly to be connected have to be progressive to see results and
the implementation of the commercials is the first step in trying to catch the
attention and eyeballs of these elderly.
The digital divide in Singapore is real with a group
of elderly who are still not connected. The digital gap between elderly who are
aware of technology and are plugged in and those who are unaware is important.
Those who are plugged in are likely to live a more active and informative
lifestyle whereas those who are unplugged are at risk of social isolation. It
is thus essential for IDA to do something to allow these group of elderly to
update their status from “offline” to “online” and to reduce the possibility of
more elderly being socially isolated.
References
Ministry of Social and Family Development (2010, March 04), Neighborliness is
best defence against social isolation, Retrieved from
http://app.msf.gov.sg/Portals/0/Summary/pressroom/Neighbourliness%20is%20Best%20Defence%20Against%20Social%20Isolation.pdf
SG
Press Centre (2009, January 09), Singapore's
Baby Boomers Wish To Age Meaningfully And Stay Active In Their Golden Years,
Retrieved from http://www.news.gov.sg/public/sgpc/en/media_releases/agencies/mcys/press_release/P-20090109-1
Tham,
Irene (2014, March 13), Bridging
the digital divide. The Straits
Times.
Retrieved from http://www.straitstimes.com/the-big-story/case-you-missed-it/story/bridging-the-digital-divide-20140317